To write a newsletter, you don’t need to be a technical person. There is no code to learn or fix. Costs to operate a newsletter are exceptionally minimal. The due diligence process is simple.
Fantastic, you say. But there is one big problem with it. The newsletter entirely relies on the person who writes it. Do subscribers care if the person changes? Maybe. If they stick around? Maybe.
In my opinion, if you have a plan to acquire a newsletter, you should be a fan of it and read every single issue to keep it the same quality.
Buying a newsletter similar to purchasing a content site or SaaS business.
Based on different resources, I can say that it would be a 3 – 5 annual net profit multiple. The concrete multiple depends on newsletter size, open/click rates, audience category, etc.
But what if the newsletter doesn’t have any revenue? How to evaluate it?
Good question. You need to spend some time to estimate it correctly, but let me explain two available tactics.