How we created our new logo

In today's issue: Our new logo, recently sold startup and strategy on how one newsletter is going to earn $9M this year.

Ilya Novohatskyi

Aug 24, 2023

Hey guys.

I'm glad to write this newsletter for you. It took me six hours this time, so share it with your friend.

Today, you'll learn how we created our new logo and its meaning.

Plus, a few cool profitable projects available for sale and recently sold startup.

Enjoy.

👋 Welcome

Welcome to the 68 new people joining this week.

Let me know what you think of your first issue. Replying helps Google realize it’s not a spam.

Prefer Twitter? Drop me a DM here.

Now let’s crack on with the newsletter ☕️

📢 Sponsored by Dofollow

Before we begin... a big thank you to this week's sponsor.

I researched and found this success story on their website. They helped to grow HR based SaaS platform called Nectar from 0 to 40k traffic a month. It’s insane!

Nectar went from zero demo bookings per month to over 50.

What dofollow did? They leveraged several different types of link building for Nectar: HARO, competitor analysis, and larger content marketing efforts.

What are results? Nectar went from zero demo bookings per month to over 50. They also went from less than 1,000 organic traffic/month to over 40,000/month.

Learn more

🎉 Recently sold startup

This week, we sold the DocuTalk web app. It helped businesses automate customer support queries from their knowledge base. The project had 400 users and $100 in ARR. It was built using React, Pinecone, and Supabase.

The asking price started at $3k but quickly rose because the project became so popular among our buyers that they began to bid. In the end deal price was defined at $8k. The founder and buyer were happy.

Thank you, Prasad, for choosing Microns 😌

I'm glad to help other entrepreneurs succeed. So if you have a profitable project, feel free to submit it, and we'll help you find a new owner.

Sell Your Startup →

🤩 Our new logo

This week, I worked on the design for our new logo. My main idea was to show the connections Microns creates. The logo should be simple, unique, and trustworthy.

Here’s what I got in the first iteration with the graphic designer 👇

I created a poll, and over a hundred people voted.

I analyzed responses on Twitter and discussed them with my team. We had a fun time together and made many tweaks during the process.

Here’s the final result 😍

I love the simplicity and the way it shows connection. It (abstractly) represents two entrepreneurs shaking hands. I also like smooth lines and colors, which 100% reflect our new design. WDYT?