We added monthly subscriptions
It will allow many entrepreneurs to join Microns and start their acquisition journey.
Hey guys.
This week, many things happened. We've got one more offer through our marketplace. A few projects finished the asset transfer phase, and the founders received their payouts.
Besides that, we added one of the most requested features. Yes, it's a monthly billing for buyers. I believe it will increase the number of conversations and offers for our sellers. In this post, you'll learn my data driven approach on this change.
In parallel, I worked on a sponsorship campaign and sponsored two newsletters, so we already have 5 newsletters sponsored. I plan to add another 5 for April/May. Feel free to reach out if you have an active newsletter about startups with 1-20k subscribers and a 40%+ open rate.
In today's newsletter:
Recently sold startup;
The story behind the new Premium plan;
Text-to-Speech mobile app with $310k in annual revenue;
How Mike makes $60k MRR using different automation and AI tools.
P.S. Thank you to everyone who reads and shares this newsletter. Together, we'll make Microns successful for all the founders worldwide.
👋 Welcome
Welcome to the 150 new subscribers this week.
Let me know what you think about today’s newsletter.
🎉 Recently sold startup
We recently sold an AI micro-SaaS called Instaglam. This web app helped people create professionally looking photos with AI.
Instaglam had 85 customers and $1,503 in annual revenue at the time of the exit. The project was created entirely via no-code tools. It was built using Xano, Weweb, Amazon S3, and Fal.ai. The seller sold the project for $6,000.
I see more and more founders leverage no-code tools and build awesome startups. For example, Aby (seller) has a YouTube channel where he shares how to use no-code tools to build web apps like Instaglam.
If you have a profitable startup, feel free to submit it, and we'll find you a buyer.
🥖 New premium plan
One of the most requested features was a monthly plan. In March alone, we've got 10 requests from different buyers asking for a monthly payment. Before that, I was sure we needed to keep the annual plan only because it would attract the most serious people to the marketplace. And it was true for some time.
So what changed? I analyzed many of our internal metrics and realized we need more liquidity. I calculated that we need around 50 new Premium buyers to keep the platform balanced. I figured out that we need to have more affordable conditions for buyers to achieve this.
The challenge was to keep new buyers' quality high and make annual membership more favorable. So, I tested many different prices and found that $40 per month would be the optimal value. It's more affordable to enter but more expensive long term, making the annual plan look more attractive, saving more than 38% annually.
Yesterday, I woke up at night and found that we received our first monthly payment. I was so happy. I haven't made any announcements. Just 12 hours after release and we've got our first monthly member. It's inspiring how people explore our site. We are moving in the right direction.
📰 Looking for new owners
Budgeting Manager App
$275 in ARR
Business model: SaaS
4 customers
Target audience: Students and professionals
Built with Swift, SwiftUI
Founded in 2023
Asking Price: $1,450
iOS Swift UI Boilerplate
$3,207 in Annual Revenue
Business model: One-time payments
37 customers
Target audience: Developers and mobile entrepreneurs
Built with SwiftUI
Founded in 2024
Asking Price: $11,224
Text-to-Speech Mobile App
$310,000 in Annual Revenue
Business model: SaaS + One-time payments
1,700 customers
Target audience: Content creators
Built with Swift, Kotlin, SwiftUI
Founded in 2023
Asking Price: $520,000
💡 Wisdom from subscriber
💌 Share with a friend
Today's insight: Build for a niche you understand deeply. It’s easier to grow something small with love than to scale something broad without purpose.
If you found value in reading this newsletter, please share it with your friend.
Stay awesome,
Ilya Novohatskyi